American Heart Association
During my time at the American Heart Association, I contributed impactful designs, including animated GIFs that were featured across social media and reached over 3 million interactions, along with a series of versatile templates.
Tools Used
• Adobe Illustrator, Procreate, and GIPHY
American Heart Association- HeartWalk Animated GIFs
One of my favorite projects I had the pleasure of working on was designing a collection of animated GIF stickers for the American Heart Association HeartWalk. The project gave me creative flexibility while still requiring me to work with the AHA's established brand guidelines.
I decided to build the concept around a stamp-inspired visual theme, creating GIFs that felt energetic, celebratory, and easy for participants to incorporate into their social media stories.
My manager provided a list of approved messaging that could be incorporated into the deadlines, and I developed a wide range of concepts around those phrases. I focused on creating familiar, approachable taglines and visuals that would resonate with the heart, walk demographic, and encourage participants to share their experience online.
The final GIFs were designed to be fun, recognizable, and versatile, giving participants an easy way to show their support for the hard walk while extending the campaign's presence across social media.
American Heart Association- Templates
Below are a selection of digital and print templates I designed for the American Heart Association to provide the organization with a flexible set of reusable assets. The templates were created to maintain brand consistency while allowing the team to easily adapt them for future campaigns, communications, and organizational needs.
