30 Days of Chocolate - Branding/Packaging/Advertising
This project challenged me to design five distinct chocolate brands within 30 consecutive days, focusing on packaging, branding, and advertising. It was one of the most transformative experiences in my design journey, requiring extensive preparation and research that ultimately pushed me to grow as a designer.
Featured designer for 30 Days Project Society!
Enjoy the experience more thoroughly here: @haus.mel
Tools Used
• Adobe Photoshop, Illustrator, and Procreate
Entirety of Project
The Process
Before the 30-day project date rolled around, I did a lot of planning beforehand. At the start, I created an itinerary list with all the days and what I would be designing daily to help me be more organized.
Research: After I had my itinerary, I would research by creating Pinterest boards making separate ones for each dedicated brand. This helped me have a general direction on what I wanted to go with for the brand, with different art movements for inspiration.
Pinterest board of brand research
Sketching: After I had figured out the order, color, and brand identity, I would sketch out a logo that represents the brand identity for each brand. Once the logo was established, I would finally look at my itinerary and take on the list of chocolate, and begin doing a rough sketch of placing the elements that my packaging will have.
Conception: I would begin to establish color palettes. Once I had a general idea of what direction I wanted to go in, I would make a layout of colors and plan in which order they would appear on my Instagram.
Experimental concepting page
Transfer design onto mockup
Execution: I would find the appropriate mockup and then design based on the dimensions that would best suit the mockup. After the dimensions were figured out, I began to create using Adobe Illustrator or Procreate. When the design is finished, I would go into Photoshop and put the design together in a mockup. After completing the mockup, I went back to Illustrator and designed an Instagram carousel to have a professional presentation. After that, it will be ready to post on Instagram!
Objectives achieved:
The goals I managed to accomplish throughout this 30-day project was to design and create five brands all distinctly different from each other. If i had to do anything differently, I would try to find better ways to show off the mockup: more professionally and uniquely, instead of just having slapping the design on top of it. However, given time sake I had to resort this method.