Mother’s Nutritional Center
During my time at MNC, I’ve had the opportunity to design a wide range of advertising and promotional materials, spanning billboards, social media ads, print campaigns, in-store signage, training material and other marketing collateral.
Each project challenged me to adapt the brand across different formats and audiences while keeping the messaging clear, engaging, and visually consistent.
Below are a few of my favorite highlights!
Tools Used
• Adobe Photoshop, Illustrator, and Canva
Store-Employee Training Materials
I contributed to MNC’s LEVEL UP employee training program, developing engaging educational content through motion graphics, voiceovers, video, and interactive quizzes.
I participated in video shoots, supported scriptwriting, edited training videos, and contributed creative ideas to make complex information clear, engaging, and easy for employees to retain.
Curbside Pickup- Social Media Animated ADs
The main task for this project was to grab the attention of people who might be struggling with MNC curbside pickup whilst also advertise. The goal of this project was to capture the attention of customers who may have been unfamiliar with or struggling to navigate MNC’s curbside pickup service, while also highlighting how convenient the process can be.
I created a simple, engaging animation that walks customers through the curbside pickup process step by step, making the service easier to understand at a glance. The motion-driven format was designed to quickly communicate the information while keeping the content approachable and engaging for social media.
The campaign helped increase curbside pickup orders by 20%.
Formula Ad Campaign - Social Media Carasoul
One of MNC’s highest-performing social media ads was an outdated informational graphic showcasing the variety of baby formula available through MNC. While the original post performed well, its dated design and static format presented an opportunity to create something more engaging and useful for customers.
I reimagined the concept as an interactive-style carousel, highlighting the different formula options while making the information easier to browse and understand. The goal was to preserve what made the original content successful while giving it a fresh, modern visual approach that better served MNC’s audience.
Add Milk Social Media Campaign & HVC Juice ADs -
One of the common challenges designers face is adapting a campaign across multiple aspect ratios and digital platforms. Below are a few campaigns and promotions I worked on that required resizing and reformatting for Meta and Google Ads.
The biggest challenge was maintaining the same core message, visual hierarchy, and brand consistency across each format without overwhelming the viewer or sacrificing important information. I carefully adjusted layouts, typography, imagery, and content placement to ensure each version remained clear, engaging, and effective, regardless of its size or placement.
Açaí Bar - Production, Installation, and Marketing
MNC launched a new Açaí Bar, making this an especially refreshing project to take on. I was responsible for developing the marketing collateral and in-store graphics to help introduce the new offering and create a cohesive customer experience.
I designed a variety of attention-grabbing materials, including floor decals, window graphics, and directional signage, strategically placed throughout the store to guide guests, promote the Açaí Bar, and encourage engagement.
Design Version 1
Design Version 2
Approved Marketing Collateral
Floor/Window Decals with Die-line Cuts
The Final Installation Look!
After settling on the final design direction, I took the lead on preparing the artwork for production. I created a design work order with detailed specifications, dimensions, materials, and installation requirements, ensuring the third-party production team had everything needed to accurately execute the designs.
I worked directly with the production company throughout the process, answering questions, reviewing proofs, coordinating revisions, and ensuring the final graphics and menu boards matched the approved designs. I also supported the on-site installation, helping oversee the placement and final presentation of the graphics in-store.
This hands-on process allowed me to take the project from initial concept and design through production, installation, and final quality control.
Billboard Marketing
In partnership with LAMARR, MNC develops billboard campaigns to promote its services and reach audiences across high-traffic locations. I designed a variety of concepts for both digital and traditional bulletin billboards, adapting each design to large-scale formats while keeping the messaging clear, bold, and engaging.
Below are a few of the successful designs that were selected and launched.
